Social & Brand Content Producer
Bathhouse
ABOUT BATHHOUSE
Bathhouse is a home for people to look, feel, and perform their very best. Guests utilize our amenities—thermal pools, saunas, steam rooms—in a sleek, modern, and socially engaging atmosphere. We offer best-in-class massages and scrubs that are protocol-driven treatments delivered by an elite team of practitioners. Anybody with a body can benefit from a Bathhouse service.
We focus on functionality over preciousness and recovery over relaxation—the “anti-spa” spa experience. We are industry rebels. Join us.
JOB DESCRIPTION
The Social & Brand Content Producer is a storyteller at heart—someone who can turn moments, people, and experiences into compelling narratives that bring the Bathhouse world to life. You’ll conceptualize, capture, and craft content that celebrates our clients, our spaces, and our team — the energy and purpose behind what we do.
This role owns visual content creation end-to-end across all channels (social media, web, email): conceptualizing, script writing, storyboarding, shooting, editing, and analyzing performance. You’ll play a key role in expanding our reach and community across social channels, staying agile with trends and platform shifts, and ensuring our story stays fresh, relatable, and true to the brand.
This position reports to the Director of Brand Marketing and is based in Williamsburg, Brooklyn, with frequent travel to our other locations for shoots, events, and meetings.
RESPONSIBILITIES
Content Creation
- Lead the content creation process from concept to reporting, with an emphasis on storytelling and visual identity.
- Produce original photography and video that reflect our brand and culture.
- Bolster and maintain a library of evergreen and campaign assets for ongoing use.
- Collaborate with internal teams to film before opening hours and capture the spirit of daily life at Bathhouse.
Production Coordination
- Scouting, casting, and liaising with agencies for talent.
- Creating call sheets and facilitating all day of schedule for shoots.
- Managing third-party teams.
Reporting
- Track both qualitative and quantitative performance metrics, reporting on engagement, reach, and growth.
- Translate insights into actionable improvements for content strategy.
QUALIFICATIONS
- 3+ years of experience creating and managing social media content.
- Strong photography and videography skills with a social-first mindset.
- Equally comfortable shooting on iPhone as well as DSLR, both stills and video.
- Proficiency in editing tools (Adobe Premiere, CapCut, Lightroom) and native in-platform editing.
- Excellent writing and storytelling skills with a strong sense of voice.
- Experience using Meta Business Suite and major social platforms.
- Comfortable working in a fast-paced, Mac-based environment.
- Able to work independently, manage shifting priorities, and collaborate cross-functionally.
- Availability for on-site work at both NYC locations.
COMPENSATION & BENEFITS
- Salary: $80,000–$90,000, depending on experience
- Health insurance, paid vacation, and paid sick time
- Free unlimited Bathhouse admission + a guest
- 50% off services, products, and the restaurant