Overview

The Division Sales Director will play a critical role in driving growth, increasing market share, and expanding the brand's footprint within the designated division. This individual will lead and develop a high-performing sales team, establish strategic partnerships, and cultivate relationships with key distributors and retail partners. The Division Sales Director will leverage their industry expertise to identify new opportunities, optimize sales performance, and ensure the achievement of regional sales targets.

Job type

Full-time

Experience

7+ years

Reports to

SVP Sales & Distribution

Location

Southern California

Requirements

• Strategic Planning & Execution: Develop and implement regional sales strategies aligned with overall company objectives. Identify market trends, set sales goals, and establish KPIs to drive growth and profitability.
• Sales Leadership: Recruit, train, and manage a team of sales representatives. Foster a culture of high performance, accountability, and continuous improvement. Provide coaching, mentorship, and professional development opportunities with an emphasis on having fun in the role!
• Distributor Management: Build and maintain strong relationships with distributors to ensure effective product placement, promotional execution, and market penetration. Negotiate agreements and ensure alignment to sales targets and initiatives.
• Retail & On-Premise Expansion: Drive distribution across retail, on-premise, and alternative channels. Collaborate with key accounts, grocery chains, restaurants, and bars to secure placements and grow brand visibility. BHAG: BERO™️ will be the call-brand On-Premise by EOY 2026!
• Market Analysis & Reporting: Analyze sales data, track performance metrics, and provide regular reports on regional activity, market share, and competitive insights. Use data to make informed decisions and adjust strategies as necessary.
• Cross-Functional Collaboration: Work closely with marketing, product development, and operations teams to ensure cohesive brand messaging, seamless product launches, and alignment on regional initiatives.
• Budget Management: Oversee regional budgets, ensuring effective allocation of resources to maximize ROI. Monitor expenses and ensure cost-effective operations.
• Brand Advocacy: Represent the brand at trade shows, industry events, and networking opportunities. Serve as a passionate ambassador for the company's mission and values.
• Division Scope: CA, OR, WA, ID, MT, WY, ND, SD, CO, NM, UT, NV, TX, OK, AR, LA, NE, KS.

Qualifications

• 7+ years of experience in sales leadership roles, preferably in beverage, CPG, or non-alcoholic sector.
• Proven track record of achieving and exceeding sales targets in a competitive market.
• Strong knowledge of distributor networks and retail dynamics.
• Excellent communication, negotiation, and relationship-building skills.
• Ability to lead, motivate, and manage a geographically dispersed team.
• Data-driven mindset with strong analytical and problem-solving abilities.
• Bachelor’s degree in Business, Marketing, or related field (MBA is a plus).
• Willingness to travel extensively within the region.