Overview

As the Regional Sales Manager, you’ll lead BERO’s sales growth across your assigned territory, building lasting relationships with distributors, retailers, bars, and restaurants. You're a hustler with a passion for beverages, a love for non-alcoholic innovation, and a talent for strategy. You’ll be responsible for hitting revenue targets, developing market strategies, and leading a growing team of sales reps.

Job type

Full-time

Experience

5 years

Reports to

Division Sales Director - East

Requirements

• Develop and execute regional sales strategies to achieve and exceed volume and revenue goals.
• Budget management for all team cost centers.
• Manage relationships with distributors and key accounts to ensure consistent growth and visibility.
• Drive market penetration through retail, on-premise, and alternative channels.
• Monitor market trends, competitor activity, and customer feedback to identify opportunities.
• Lead, coach, and develop Area Sales Managers and On-Premise Specialists.
• Collaborate with marketing on regional campaigns, promotions, and events.
• Analyze sales performance and create regular reports to drive data-informed decisions.
• Represent BERO at trade shows, tastings, and industry events.

Qualifications

• ~5 years of sales experience in the beverage industry, ideally within craft beer, non-alcoholic, or CPG sectors.
• On-Premise & Beer wholesaler network-management experience within the assigned territory.
• Proven track record of achieving sales targets and managing distributor networks.
• Strong communication and negotiation skills.
• Strategic thinker with excellent organizational abilities.
• Comfortable with frequent regional travel.
• Passionate about the non-alcoholic category and building something new.

Preferred qualifications

• Experience launching new brands or working in high-growth environments.
• Knowledge of key account management across retail and on-premise.
• Familiarity with CRM and SRS systems and other data analytics tools.
• Strong presentation skills to influence results.