Overview

The On-Premise National Account Director is responsible for building and growing BERO’s business with the largest on-premise chains in the country, including national restaurant groups, bar chains, and venue/hospitality operators. You’ll manage top-to-top relationships, present category-leading programs, secure distribution and menu placements, and oversee flawless execution of national and regional chain initiatives with distributor partners. This role is hands-on, customer-facing, and centered around winning with key buyers and accelerating BERO’s national footprint.

Job type

Full-time

Experience

7-10 years

Reports to

SVP Sales & Distribution

Requirements

• Own and manage national and multi-unit on-premise chain relationships, including restaurant groups, bar chains, hotel groups, and hospitality operators.
• Develop and deliver compelling chain-specific presentations, menu programs, and category insights to secure distribution, menu placements, and promotional activation.
• Lead top-to-top selling with chain buyers and decision-makers, including business reviews, contract negotiations, pricing/program discussions, and long-term planning.
• Build and execute annual business plans for each national account, including volume targets, programming calendars, and distribution priorities.
• Partner closely with distributor networks to ensure chain mandates, product placements, pricing, and promotions are executed in all required markets.
• Track performance and compliance at the account and market level, identifying opportunities and resolving gaps with distributors and operator teams.
• Collaborate with Marketing to develop on-premise chain programming, LTOs, POS, sampling activations, and menu integrations tailored to operator needs.
• Monitor national account trends, customer feedback, and competitive activity to continuously refine BERO’s offering and strengthen chain relationships.
• Maintain accurate forecasting, reporting, and CRM updates to ensure visibility across the organization.
• Represent BERO at national chain meetings, foodservice events, trade shows, and on-premise industry conferences.

Qualifications

• 7–10+ years of sales experience in beer, wine, spirits, or comparable beverage/CPG industries, with deep expertise managing national on-premise chain accounts.
• Proven success securing new distribution, menu placements, and programming with large national accounts.
• Strong understanding of the on-premise and food service landscape, including chain buyer expectations, pricing dynamics, and distributor execution requirements.
• Demonstrated ability to build buyer relationships and deliver persuasive sales presentations to senior-level decision-makers.
• Deep knowledge of how to work with alcohol beverage distributors to deliver chain mandates, manage pricing, and track execution.
• Excellent negotiation, communication, and organizational skills; capable of managing multiple complex accounts simultaneously and associated budgetary management.
• Data-driven mindset with the ability to analyze sales results, identify opportunities, and adjust programs accordingly.
• Comfortable with frequent travel across the U.S. and working a flexible schedule aligned to customer needs.
• Passion for the non-alcoholic category and motivation to help build the next generation of beverage offerings.

Preferred qualifications

• Previous experience launching or scaling a beverage (or non-alcoholic beverage) brand nationally, especially within on-premise / food service / hospitality channel.
• Demonstrated success in new account acquisition, chain rollouts, menu integrations, and on-premise activations.
• Familiarity with CRM, trade-spend management tools, data analytics platforms, syndicated data providers, and beverage distribution dynamics (wholesalers, logistics, supply chain).
• Ability to lead cross-functional programs (sales, marketing, ops) and coordinate with distributor networks for seamless execution at local and regional levels.