About MiLa

Job Summary

As MiLa’s Product Marketing Manager, you'll be the mastermind behind our Frozen Chinese Food revolution, crafting irresistible product stories and driving our journey to market dominance! You will become an expert on MiLa’s product and how to position it best in the market. You will determine market fit for product launches and work with our brand team and DTC website team on how to best communicate our selection to our customers. You will craft MiLa’s product narrative and influence our product offerings to support our objective to become the market leader in Frozen Chinese Food. Your goal is to liaise between internal teams (Product/R&D, brand, website and sales teams) and MiLa’s customers.

Duties/Responsibilities

• Conduct regular, periodic research to gather customer feedback and inform product development and iteration

• Provide assessment of market landscape to guide product development decisions

• Generate demand by executing go-to-market communication for new product launches

  • Identify target audiences

  • Use customer insights to inform product naming and packaging inputs

  • Develop product positioning and placement

  • Craft product narrative in partnership with Brand team

• Build cases for business investment for specific items

  • Synthesize, analyze, and implement learnings from customer feedback sources (e.g. surveys, industry reports, competitive assessments, customer research, beta tests, etc)

  • Gather inputs for stage-gate process

  • Influence product roadmap by prioritizing items for product-market-fit

• Develop marketing collateral, including consumer education and content messaging to support product launches and ongoing marketing efforts

• Inform new item demand forecasting with data and insights

• Collaborate across cross-functional teams (marketing, brand, sales, partnerships, etc.) to achieve launch goals and communicate product clearly to customer

• Drive product adoption post-launch

• Measure and report product launch results compared to expectation, collate customer feedback, and iterate on product research and development processes as needed

• The position is required to travel <5-10% time for company wide meetings and events

• The position can be on-site (Sumner, WA) or remote (anywhere in the US)

Required Skills & Abilities

• Experience with market research, shaping product roadmaps and go-to-market strategies with proven track record of product-market-fit

• Excellent verbal and written communication skills

• Excellent organizational skills and attention to detail

• Proficient in Excel

Education & Experience

• 7+ years of experience in product marketing

• Experience in DTC or Food & Beverage industry a plus

• Bachelors Degree required

• Employer-funded health benefits including medical, dental, and vision insurance. MiLa covers 75% of employee premiums & 25% of dependent premiums
• Voluntary/optional employee paid group insurance for Life & AD&D (with guarantee issue amounts at time of hire), Hospital, and Short Term Disability
• Great company culture! ENPS in the 80s!