Interim Technical SEO Specialist
Farfetch
Marketing & Communications, IT
Ukraine · London, UK
Posted on Nov 13, 2025
Farfetch is a leading global marketplace for the luxury fashion industry, connecting customers in over 190 countries with items from more than 50 countries and over 1,400 of the world’s best brands and charming boutiques from around the world. Farfetch opens a world of luxury for endless expressions of style, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a global marketplace.
MARKETING
We’re a diverse team of Marketing professionals, spanning artistic and scientific expertise. We’re driven to amaze our global community of customers through our data-driven approach,revolutionary spirit, test and learn culture and collaborative style. All for the love of fashion.
LONDON
Our office is located in Old Street, London's tech hub. Our open-plan space is ideal for collaborative working. When you're not doing what's never been done, you can enjoy a team lunch on our large outdoor terrace, or join a yoga class in our dedicated studio.
THE ROLE
We are looking for a Technical SEO Specialist to strengthen our global organic growth strategy. In this role, you will focus on technical eCommerce SEO and as a part of your growth you’d be willing to learn and take on new projects such as App Store Optimisation (ASO) at a basic level.
This is a 12 months Fix Term Contract maternity leave cover role, starting at the beginning of January 2026.
You will report to the Head of Organic Channels and play a key role in supporting technical SEO projects and in designing, running, and evaluating SEO tests and experiments and coming up with new initiatives and measuring their impact . You will be working closely with Product, Engineering, Analytics, Creative and other marketing teams to ensure FARFETCH stays at the forefront of organic growth across search engines, both traditional and AI.
WHAT YOU'LL DO
- Support the Sr. Technical SEO Specialist in spearheading technical SEO initiatives across a large-scale, multi-domain, multilingual ecommerce ecosystem.
- Work on SEO tests and experiments by defining hypotheses, running A/B SEO tests and communicating outcomes effectively, consistently validating the impact of technical SEO changes on organic traffic, indexation, and user experience.
- Play an active role in advancing our AI Search readiness strategy to futureproof organic visibility.
- Contribute to site audits, log file analysis, and provide recommendations to improve crawlability, performance, and rankings.
- Collaborate with Engineering and Product teams to prioritise and implement SEO fixes and improvements.
- Partner with Analytics teams to measure test results, build dashboards, and share insights with stakeholders.
- Stay ahead of evolving SEO trends, including AI-search and Google updates, and share opportunities with the business.
- Learn the basic principles of App Store Optimisation, to be able to coordinate the basic alignment of imagery from the website to Google Play and App Store.
WHO YOU ARE
- You have hands-on technical SEO expertise, preferably in an in-house ecommerce environment, ideally with experience supporting and contributing to SEO projects and experiments.
- You have a good understanding of how large-scale websites are crawled, rendered, and indexed (including JS frameworks).
- You’re comfortable interpreting, sitemaps, hreflang, canonicalisation and structured data at scale. An understanding of Log file analysis would be an advantage.
- You are analytical, comfortable with data tools, and able to translate results into actionable insights by building or contributing to SEO dashboards using Looker Studio, BigQuery, or similar analytics environments.
- You’re able to communicate technical SEO requirements to engineers and marketing counterparts alike.
- You have some familiarity with AI search surfaces (ChatGPT, Google AI Overviews, Bing Copilot) and how they may influence organic visibility.
- You are well versed in first party (GSC) and 3rd party (Semrush, Ahrefs) to be able to track the performance of the SEO channel.
- Experience with different forms of SEO testing would be an advantage.
- You are detail-oriented, proactive, and eager to test, learn, and iterate.
- Open to learning about App Store Optimisation (ASO) and take that on as one of your growth projects (previous experience is an advantage).
- You are passionate about organic growth, combining curiosity for SEO with a drive to stay ahead of industry changes.
- Able and happy to add work in a fixed term contract role, starting in January 2026.
REWARDS & BENEFITS
- Employee Pension Scheme
- Flexible Benefits Program
- Health Insurance & Critical Illness cover
- Flexible work environment- 3 days a week in the office, 2 days from plus flexible working hours
EQUAL OPPORTUNITIES STATEMENT & SCAM DISCLAIMER
- EQUAL OPPORTUNITIES STATEMENT- Farfetch is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law.
- SCAM DISCLAIMER- It has come to our attention that there may be fraudulent activities involving individuals or organizations falsely claiming to represent Farfetch in order to attract candidates to a SCAM. Please be aware that Farfetch does not conduct recruitment processes through messaging apps or any unofficial communication channels, other than our official careers website. Additionally, Farfetch will never ask candidates for any form of payment during the recruitment process.