Good American is the first fully inclusive fashion brand that celebrates all dimensions of

female power. Offering quality, style, and substance in every size, we are committed to

challenging industry norms by empowering all women to feel sexy and confident no

matter their size or shape.

Since the brand’s inception in 2016, Good American continues to empower all women

to celebrate their bodies with confidence by offering high-quality designs in all sizes.

Good American is proudly B Corp certified! Participate in company-wide initiatives to

advance social and environmental performance, such as sustainability training, DEI

training, volunteering, or participation in internal committees.

As our business has grown, so has our responsibility to our community, our planet, and our operations. Being B Corp certified means we will continue to prioritize people and the planet alongside profit.

Reporting to the Senior Manager of Retail, The Retail General Manager is responsible for overseeing all aspects of store operations to ensure profitability, operational excellence, and an exceptional customer experience. This role provides leadership to store management and staff, drives sales performance, manages budgets, and ensures compliance with company policies and standards.

Identifies, creates, and manages the execution of all store business plans that drive performance results and maximizes business opportunities.

Oversee daily store operations to ensure efficiency, safety, and compliance with company policies.

Drive sales growth by analyzing performance metrics and implementing strategic initiatives.

Manage inventory levels, shrink prevention, and loss control measures.

Create store schedule always ensuring adequate floor coverage and meet payroll budget.

Ensure visual merchandising standards are consistently met.

Ensure cash handling and register procedures are maintained and executed accurately at all times.

Represents the brand and ensures team members are embodying brand spirit in all interactions with customers and peers.

Recruit, train, coach, develop store management and staff and take corrective action when needed.

Monitors and sets daily, weekly, and monthly sales goals of each team member and provides regular feedback, coaching and counseling on performance.

Foster a positive, inclusive, and high-performance work culture.

Manage scheduling and labor costs to meet business needs.

Builds and maintains good communication with corporate team members.

Proven ability to plan and execute in-store events while leveraging networking opportunities to build strong community connections and a loyal clientele.

Builds customer loyalty through in store experience.

Ensure outstanding customer service at all times and resolve escalated customer issues.

Implement strategies to improve customer satisfaction and loyalty.

Develop and manage store budgets and forecasts.

Monitor daily expenses and manage budgets to ensure financial targets are met while controlling costs

Strong ability to read, analyze, and interpret financial reports while effectively managing budgets to drive profitability.

Minimum of 5+ years of retail management experience, including multi-department or high-volume operations.

Proven track record of driving sales, growing business, and managing budgets.

Strong leadership, communication, and organizational skills.

Strong business acumen and experience in building client relationships.

Experience leading a flagship retail environment, with demonstrated ability to operate confidently under high visibility, executive oversight, and leadership presence under pressure.

Ability to lead through change with flexibility, resilience, and a consistently positive attitude that motivates teams and maintains operational stability.

Ability to work flexible hours, including evenings, weekends, and holidays