Location: New York, New York or Los Angeles, California

The Role

Nécessaire is seeking a Head of Digital Design who brings a keen eye for design, a strategic mind, and a deep understanding of digital ecosystems. In this role, you’ll lead the visual development and execution of digital-first creative across a wide range of performance and brand channels—including paid social, email, influencer content, and e-commerce platforms like Amazon and Sephora. You’ll be at the forefront of shaping how our brand shows up in a digital world, creating work that is compelling, on-brand, and conversion-minded.

To be successful in this role, you should thrive in a fast-paced, collaborative environment and feel just as comfortable getting into the weeds as you are zooming out to shape a high-level vision. You’re curious, iterative, and performance-driven—but never at the expense of great taste. You balance a love of craft with an ability to prioritize speed and impact. You know how to direct and inspire others, give and receive feedback with clarity and empathy, and bring a problem-solving mindset to both creative and operational challenges.

This role reports directly to the Creative Director and will work closely with creative leads across brand, content production, and physical/visual merchandising. You’ll also collaborate regularly with commercial partners across digital (growth, CRM, e-commerce) and wholesale (Sephora, Amazon) to bring integrated campaigns and brand moments to life across all consumer touchpoints. Cross-functional communication and a team-first spirit are essential—you’ll be a bridge between creative excellence and business results.

1. WHAT YOU’LL DO

Lead Digital Creative Strategy

• Set the creative vision for digital initiatives across paid, owned, and earned channels—including DTC, Amazon, and Sephora.
• Translate marketing briefs and brand strategy into high-impact digital concepts that meet business goals and reflect brand values.
• Apply a deep understanding of platform behaviors, creative performance trends, and cultural context to shape compelling, channel-appropriate ideas.
• Advocate for a performance-minded, consumer-first approach across all workstreams—bringing both creativity and strategic insight to the table.

Drive Creative Execution Across Channels

• Own the visual development of digital campaigns across:
• E-commerce: Product and brand content for the owned site, Amazon, and Sephora
• Paid media: Static and motion creative for paid social (Meta, TikTok, Pinterest), paid search (Google), programmatic, and affiliates
• Email: Campaign and lifecycle creative, including flows and promotions
• Influencer/UGC/affiliate: Light templates and creative direction for UGC, paid partnerships, and creator toolkits
• Organic social: Evergreen and campaign assets aligned to brand and channel priorities
• Ensure quality, cohesion, and brand consistency across all digital workstreams and touchpoints.
• Direct the creation and adaptation of assets for responsive, mobile-first design, and performance optimization.
• Oversee creative timelines and workflows in collaboration with project management.

Inspire and Guide the Creative Team

• Mentor and manage junior and mid-level designers, freelancers, or agency partners as needed.
• Provide input on production timelines and budgets for 360 omnichannel campaigns
• Provide clear, actionable feedback and creative direction throughout the concept-to-launch process.
• Foster a culture of excellence, curiosity, and continuous improvement.

Collaborate Cross-Functionally

• Partner with fellow creative leads for brand, packaging,visual merchandising and content production leads to ensure holistic storytelling across the consumer journey.
• Work closely with the brand marketing leader and commercial stakeholders across digital (growth, email/CRM, ecomm) and wholesale (Amazon, Sephora) to align on goals and deliverables.
• Confidently present work to stakeholders and executive teams, making the case for creative decisions grounded in both strategy and craft.

• 10+ years of experience in digital design or art direction, preferably in a high-growth brand or creative agency environment.
• A portfolio that demonstrates strong conceptual thinking and polished execution across digital advertising, ecommerce, social, and email.
• Fluency in designing for performance and platform—understanding how to adapt creative based on KPIs, testing insights, and audience behavior.
• Mastery of Adobe Creative Suite, Figma, and digital production tools.
• Strong typographic, layout, and storytelling skills across static and motion formats.
• Experience leading creative projects and directing external partners, shoots, or motion work.
• Exceptional attention to detail, with the ability to balance speed, consistency, and craft.
• Strong communication skills—you know how to champion creative ideas while being collaborative and receptive to feedback.
• A proactive, self-directed approach and a comfort with ambiguity and fast-moving priorities.

Nice to Have

• Experience working with or designing for e-commerce platforms like Shopify, Amazon Vendor Central, and/or Sephora PDPs.
• Motion design, animation, or light video editing skills.
• Familiarity with A/B testing, creative analytics, or performance marketing workflows.
• Experience in beauty, wellness, lifestyle, or other consumer brand categories.

About Nécessaire

Necessaire believes in less, but better.

At Necessaire we design personal care – The Necessary (™) – that supports our health and wellness. We use our business to make a positive environmental impact everywhere we can. Necessaire is a Certified B Corp, Certified Climate Neutral, Certified Plastic Neutral, How2Recycle Verified and a 1% For The Planet Member.