Email & SMS Associate

point of view beauty is redefining makeup prep with high-performance, skincare-infused solutions designed to simplify routines and deliver flawless, long-lasting results. Founded by beauty creator and makeup artist Mikayla Nogueira and industry veteran Ani Hadjinian, in partnership with Imaginary Ventures, point of view beauty merges cutting-edge Korean formulations with advanced U.S. skincare innovation to create intuitive, multitasking products that enhance both makeup application and skin health. Built on the belief that everyone deserves to feel confident in their beauty routine, point of view empowers individuals to master their own artistry at home – because beauty is all about your point of view.

We launched on March 26, 2025, and sold out in under 24 hours. Now, we’re on a mission to take this brand to the next level.

What this is: A hands-on-keys execution role for POV Beauty’s retention program. This is a mature account with a Director of Digital + Ecomm setting strategy, so you’ll get clear, consistent direction — you take finished briefs, designs, and copy and turn them into scheduled, QA’d, error-free sends and flows in Klaviyo (email) and Postscript (SMS). Strategy and creative are owned in-house; this role is about flawless execution and reliable throughput, not direction.

Cadence you’d own

• 3–5 email campaigns per week in Klaviyo
• 1–2 SMS campaigns per week in Postscript
• Automated flows across both platforms, with occasional updates and optimization

Responsibilities

• Build, schedule, and deploy weekly email and SMS campaigns from provided designs and copy
• Build and maintain flows in both platforms (welcome, abandoned checkout/browse, post-purchase, winback, etc.) and update them as directed
• Own segmentation and list health — build segments, manage suppressions and sunsetting, keep the audience clean
• QA every send before it goes out: links, personalization/merge tags, mobile rendering, proofing
• Manage the send calendar and keep the queue on schedule
• Set up A/B tests as directed and pull campaign/flow performance from both platforms into reporting
• Maintain the Shopify ↔ Klaviyo/Postscript data connection and basic deliverability hygiene

Logistics

Contract, remote, ongoing. Approximately 10 hours/week, with occasional increases around launches, brand events, and BFCM/peak season.

You’re a fit if you

• Have proven hands-on Klaviyo and Postscript experience (flows, segmentation, campaign builds) — not agency oversight, actual keys
• Have worked in Shopify DTC
• Are meticulous about QA and hitting a recurring send calendar
• Can execute from a brief without needing strategic hand-holding
• Bonus: beauty or CPG/DTC background