Director of Social Marketing

point of view beauty is redefining makeup prep with high-performance, skincare-infused solutions designed to simplify routines and deliver flawless, long-lasting results. Founded by beauty creator and makeup artist Mikayla Nogueira and industry veteran Ani Hadjinian, in partnership with Imaginary Ventures, point of view beauty merges cutting-edge Korean formulations with advanced U.S. skincare innovation to create intuitive, multitasking products that enhance both makeup application and skin health. Built on the belief that everyone deserves to feel confident in their beauty routine, point of view empowers individuals to master their own artistry at home – because beauty is all about your point of view.

We launched on March 26, 2025, and sold out in under 24 hours. Now, we’re on a mission to take this brand to the next level.

You’ll be the strategic lead for all things social. From TikTok to Instagram, YouTube to UGC, you’ll drive the POV voice, and ensure our content makes people stop scrolling. This is a high-impact leadership role for someone who lives and breathes the creator economy and knows how to translate culture into brand heat.

Responsibilities

• Own and evolve our social media strategy across platforms (TikTok, Instagram, YouTube, emerging channels), ensuring a consistent and compelling brand presence
• Develop and manage a robust content calendar, overseeing planning, creation, publishing, and performance tracking
• Partner with Creative to produce content that drives both engagement and conversion
• Develop original content for our website (tutorials, product education, beauty tips, Mikayla exclusive content) to position pov as a trusted voice in the beauty space
• Manage social listening and community engagement
• Collaborate with PR, Product, and Brand Marketing to amplify launches, events, and campaigns
• Track KPIs and analytics to inform growth and optimization strategies
• Manage and mentor a growing community team

• Experience in social media, with a strong track record in beauty or a closely related category
• Deep expertise in short-form video, creator partnerships, and what it takes to win on TikTok, and Instagram
• Highly fluent in internet culture, trends, and the creator economy. You’re probably the go-to person your friends ask, “Who’s that new creator I should follow for skincare tips?”
• Exceptional storyteller, writer, and content strategist
• Equal parts creative and analytical
• Hands-on, agile, and excited to work in a high-growth, startup environment
• Passionate about beauty, skincare, and the power of self-expression

Preferred Qualifications

• Experience working with creator-founded or influencer-led brands