Sr Director, Digital Experience & Site Merchandising
Skims
Sales & Business Development
Los Angeles, CA, USA
Posted on May 22, 2026
SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, shapewear, and essentials. We are setting new standards by delivering technically innovative, comfort-driven products with elevated design for everybody.
At the intersection of culture, innovation, and commerce, SKIMS is a global brand redefining modern apparel. Our teams are built on creativity, collaboration, and operational excellence, and we are committed to fostering an inclusive, high-performance environment where ambitious, curious, and values-driven individuals can do the best work of their careers.
As we continue to scale globally, our HQ teams play a critical role in shaping strategy, building world-class infrastructure, and driving sustainable growth across markets.
The Sr Director, Digital Experience & Site Merchandising will lead and scale the end-to-end digital storefront, driving revenue growth, conversion, and customer engagement across global markets. This role oversees site merchandising, product discovery, campaign and drop strategy, category management, and catalog/content operations through a team of functional leaders.
The Sr Director, Digital Experience & Site Merchandising will lead and scale the end-to-end digital storefront, driving revenue growth, conversion, and customer engagement across global markets. This role oversees site merchandising, product discovery, campaign and drop strategy, category management, and catalog/content operations through a team of functional leaders.
This leader operates at the intersection of commercial strategy, customer experience, and operational execution, translating business priorities into high-performing onsite experiences while ensuring the digital experience reflects and elevates the brand.
Key Responsibilities
- Own the digital storefront strategy and performance, including revenue, conversion, and customer engagement
- Balance brand storytelling with commercial performance to deliver elevated customer experience
- Lead and develop a team of leaders across site merchandising, product discovery, category management, and catalog & content management
- Define and execute global campaign, launch, and drop strategies, ensuring compelling, brand-right onsite experiences
- Oversee product discovery across navigation, search, and merchandising to optimize the customer journey
- Drive category performance through strong trading, assortment presentation, and data-driven decision-making
- Ensure scalable, high-quality catalog and content operations, including product data, imagery, and site readiness
- Partner cross-functionally with Marketing, Product Management, Merchandising, Planning, and Supply Chain to align demand, experience, and inventory
- Establish global frameworks while enabling effective regional localization and execution
Skills, Knowledge and Expertise
- 8-10 years in ecommerce, digital merchandising, or online trading, with experience in a ~$1B+ business
- Proven track record of driving revenue growth, conversion, and digital performance at scale
- Experience leading and developing high-performing teams and leaders
- Deep expertise in site merchandising, product discovery, and ecommerce operations
- Strong commercial and analytical acumen, with ability to manage complex tradeoffs
- Experience operating in fast-paced, high-growth environments
Leadership Profile
- Leader of leaders who sets direction and empowers teams to execute
- Strong cross-functional partner and influencer
- Balances strategic thinking with hands-on execution when needed
- Data-driven, with a strong focus on outcomes and performance
- Strong appreciation for brand, design, and delivering an elevated customer experience
Benefits, Culture and Perks
Benefits and Culture
- Up to 100% Company Paid Healthcare (medical, dental, vision)
- Kind Body Fertility Benefits
- 401(k) savings plan with up to 4% match
- Unlimited PTO
- Full Access to LinkedIn learning
- Employee Discounts
Perks (HQ Location)
- Free weekly catered lunch at HQ – M/T/W/Th
- Dog-Friendly office on a Thursday and Friday
- Free Swag Giveaways
- Annual Holiday Party
- Annual Summer Party
- Invitations to pop-ups and other company events
- Complimentary daily office snacks and beverages
Compensation: $200,000 - $215,000 / year